Margin potential
Consumer sales can open a new margin opportunity, provided fulfilment and customer acquisition make commercial sense.
Catalogue to Commerce
From wholesale catalogue to your own D2C store
Your products are already on retail shelves. Now sell them direct to consumers too - on Shopify, connected to your ERP, without upsetting your retailers.
Wholesale to D2C with Dutch senior engineering. Built around your existing wholesale business, not against it.
Product data
SKU · attributes · media
Wholesale
One catalogue serving trade and consumer channels
Consumer channel
One catalogue serving trade and consumer channels
Zinzo · Shopify Engineered Smarter
The opportunity
Why wholesalers are going direct to consumer now
Selling direct lets a wholesaler learn from end customers and build its own channel alongside retail. The right starting point depends on your assortment, fulfilment and retailer agreements.
Customer insight
Learn who buys your products, what they look for and which questions retail listings do not answer.
Brand control
Present, explain and merchandise products on your own terms while keeping retail partners in the picture.
Protect the channel that exists
Go direct without channel conflict
Will your own store compete with your retailers? It can if you launch without a channel plan. We assess the existing relationships before choosing the consumer assortment, positioning and fulfilment model. A distinct range, exclusive bundles or retailer-friendly features such as a dealer locator may help the channels work together.
Respect existing retailer agreements
Differentiate the consumer assortment
Consider dealer discovery or in-store pickup where feasible
Consumer-ready catalogue
From trade catalogue to product pages that sell
Product data written for buyers tends to lead with SKUs, EAN codes and specifications. Consumers need to understand what a product does and why it fits. We turn existing catalogue data into clear, reviewed product content and structured data for search and AI discovery.
AI-assisted enrichment, including GetPIM where useful, can help with scale. Senior review keeps consumer-facing content accurate. GetPIM is optional, not a required fourth step.
Trade data
SKU · EAN · specifications
Consumer page
Use · benefits · clear product details
Choose the right architecture
B2B and D2C in one Shopify store - when it fits
Shopify can support trade and consumer customers in one environment, with customer-specific catalogues and trade terms. But a shared store is not always the safest starting point. We compare it with a separate D2C setup so wholesale workflows remain protected.
One environment when catalogue and operational rules allow it
A separate consumer flow when it limits wholesale risk
A curated launch range instead of a forced full-catalogue migration
Systems that work together
A Shopify ERP integration shaped around your systems
Your ERP remains the source of truth. We assess how stock, product data and orders should move between it and Shopify, what access is available and which dependencies could delay a launch. The integration approach is defined before build work begins; we do not assume every ERP supports the same connection.
Check data quality and available interfaces
Map stock and order flows
Choose direct integration, middleware or a separate launch setup
A clear route
How we approach it
Start with a conversation, then agree the scope that makes sense for your catalogue, retailers and operation. You do not need every product or system to be perfect before you can make a decision.
01
Discovery call
We discuss your assortment, retail relationships, systems and D2C goals.
02
Channel and catalogue analysis
We identify which products and data are consumer-ready, assess fulfilment and integration options, and recommend a practical starting point.
03
Build and connect
We build the scoped Shopify store, consumer product content and agreed connections, with structured data included.
04
Launch and optimise
We launch the channel, hand over the operation and use real product and customer signals to guide improvements.
Frequently asked questions
Will I be competing with my own retailers?
Not necessarily. We review your retailer agreements and channel position before defining the D2C offer. A curated assortment, exclusive bundles or features like a dealer locator can help protect relationships. The right approach depends on your market.
Can B2B and D2C run in one Shopify store?
Often, yes. Shopify can support different catalogues and trade terms for business and consumer customers. We first check your data, operational rules and integrations; when a shared store creates too much risk, a separate D2C setup can be better.
Our product data is written for trade buyers. Is that a problem?
No. We start with your existing SKUs, EAN codes, specifications and images, then identify what consumers need to understand the products. A curated launch assortment lets you improve content without waiting for the whole catalogue.
Does this work with our ERP?
That depends on the ERP and the access available. We map product, stock and order flows during the analysis and recommend a direct connection, middleware or a separate launch setup where appropriate.
How long does a project take?
The timeline depends on catalogue readiness, fulfilment and integration complexity. After the discovery call and analysis, we can agree a realistic plan for your launch.
Do we have to launch the whole catalogue at once?
No. Many wholesalers start with a focused range that is ready for consumer sales, then expand as product content and operations mature.
Ready to sell your catalogue direct?
Find out in one conversation whether D2C fits your wholesale business - and what a sensible first step could look like.
Request a discovery call