Keep more margin
A direct order keeps the retail margin in your business before fulfilment and acquisition costs. The operational verdict checks readiness for single orders, returns and parcels.
Wholesale to Commerce
Turn your wholesale catalogue into a profitable D2C channel
Sell direct on Shopify, connected to your ERP, while keeping your retailers on your side. We turn your trade catalogue into a consumer channel built to grow.
A fixed-scope first step · 2–3 weeks · Three readiness verdicts
ERP and product data
SKU · attributes · media
Wholesale
Direct to consumer
Zinzo · Shopify Engineered Smarter
Shopify Partner
Trusted by ambitious commerce teams
The business case
Own the sale. Own the customer relationship.
A direct channel adds a new way to grow alongside your retail network. The Commerce Readiness Audit tests the catalogue, operations and integration route before you commit to a build.
Know your customer
See who buys, why they choose you, what they ask and which products they cannot find through retail.
Test your range
Launch new products and exclusive bundles directly, then use real demand to decide what to expand.
Reduce dependence
Build your own revenue channel instead of relying on a handful of large retail partners.
Your first step · 2–3 weeks
Three verdicts before you build
The Commerce Readiness Audit is a fixed-scope first step. We assess whether your catalogue, operation and current systems are ready for a direct-to-consumer channel.
What we deliver
01
Catalogue readiness verdict
Score the full SKU export for missing or duplicated descriptions, consumer-ready packshots, missing EANs, inconsistent units and category structure. Headline finding: what share of the range is sellable to consumers today.
02
Operational readiness verdict
Assess whether the warehouse can pick single units instead of cases, whether the ERP can handle a consumer return, and whether shipping supports parcels or only freight.
03
Integration verdict
Review what the ERP and WMS expose through APIs, exports or EDI, then recommend connect, middleware or a split from head-office systems.
A board-ready report with the fixed build price, scope and explicit exclusions.
What the audit gives you
- The share of the full catalogue sellable to consumers today
- Warehouse single-order, ERP consumer-return and parcel-shipping readiness
- A recommended integration route based on available interfaces
- A board-ready report with a fixed build price, scope and explicit exclusions
For wholesalers, distributors and brand owners considering a direct-to-consumer channel.
Proof
Wholesale, D2C and product data in practice
Three client projects show how we connect wholesale operations, consumer channels and catalogue data.
Client project
Loints of Holland
Footwear wholesale and consumer store · XL-ENZ · 10,000+ SKUs
Challenge
Wholesale and consumer stores shared a stock pool, while demand for the next season surfaced too late for production planning. Retailer pre-orders needed to stay separate from live consumer stock.
Approach
We built a Shopify B2B pre-order module with separate reservations, a size-and-colour order matrix for in-stock and advance orders, and demand forecasts for production.
Result
Delivered in two weeks · One feedback round · 19 B2B orders in the first week
Client project
Nutritional Wholesaler
Multi-brand nutritional supplements · EU/EMEA · Plytix · 1,500+ SKUs
Challenge
D2C, B2B2C and wholesale channels ran on separate platforms without a shared backbone. The aim was a scalable B2B platform and rebuilt consumer channels across markets.
Approach
We owned the product backlog and roadmap for a new B2B ecommerce platform and the D2C and B2B2C rebuilds, aligning strategy, marketing and development around Shopify Plus.
Result
Approximately 12% month-over-month growth on the rebuilt D2C and B2B2C channels
Client project
Falcon Sportswear
Retail fashion brand since 1929 · XL-ENZ · 1,000+ SKUs
Challenge
A retail-focused operation using XL-ENZ ERP with basic retail product information that was unfit for D2C. The ambition was to launch a D2C store before the next peak winter season.
Approach
We owned the project and roadmap, helped develop a D2C brandbook and built the Shopify D2C store integrated with the ERP and 3PL/warehouse.
Result
The store launched before the set deadline and grew quickly to +1,500 orders per month within six months of launch.
Retail relationships
Go direct without channel conflict
Build a consumer offer that works alongside your retailers. We set the range, pricing and customer journey around your agreements, then make both channels easier to navigate.
Give consumers a distinct, curated range
Create exclusive bundles for your own channel
Add a dealer locator that sends customers to retail partners
Offer in-store pickup with participating retailers
Set retailer-friendly pricing and clear channel rules
Consumer-ready catalogue
From trade data to product pages that sell
A SKU, EAN and specification tell a buyer what to order. A consumer page explains why it matters. We transform trade data into useful product stories, clear attributes and structured data for search and AI discovery.
For large catalogues we accelerate enrichment with GetPIM - with senior review on every consumer-facing page.
Trade data
SKU · EAN · specifications
Consumer page
Benefits · use cases · clear details · structured data
Architecture and integration
One Shopify setup, built around your ERP
Your ERP remains the source of truth for stock, product data and orders. The integration verdict checks available interfaces and recommends a route for the D2C channel.
We work with Exact, AFAS, SAP Business One, Microsoft Dynamics and your IT team.
One B2B + D2C store
Choose one Shopify environment when your catalogue, customer groups and operational rules can be managed together. Keep trade terms distinct from the consumer experience.
Separate D2C store
Choose a dedicated consumer storefront when brand, assortment or wholesale workflows need a clear separation. Both channels still connect to your ERP.
The integration verdict recommends connecting directly, using middleware or splitting the channel from head-office systems.
Beyond the launch
A D2C operation that keeps improving
A live storefront is the starting point. We plan the daily operation and the next growth opportunities from day one.
Consumer fulfilment
Single-item pick/pack, shipping rules and a 3PL route when you need one.
Customer experience
Returns, customer service and consumer payments designed for direct orders.
Growth support
Performance optimisation, CRO with CRO Navigator, SEO and AI discovery informed by actual customer data.
How it works
From first call to a growing direct channel
A structured route from readiness assessment to a direct channel, with the build decision based on your catalogue, operations and systems.
01
Discovery call
We discuss your range, retailer relationships, systems and goals.
You receive: a first fit assessment.
02
Commerce Readiness Audit
Over 2–3 weeks, we assess catalogue readiness, single-order operations and integration options.
You receive: a board-ready report with the fixed build price, scope and explicit exclusions.
03
Build and connect
We build the consumer storefront, enrich the launch range and connect Shopify to your systems.
You receive: a live-ready Shopify store with consumer content and ERP connection.
04
Launch and grow
We launch, support your operations and optimise with performance and customer data.
You receive: a running D2C channel with data-driven optimisation.
Shopify Engineered Smarter
Senior engineering from strategy to launch
Senior Dutch Shopify engineers lead your project. Our dedicated engineering team builds performance-first, uses AI to accelerate delivery and brings deep ERP and PIM integration experience. GetPIM and CRO Navigator help us improve the catalogue and the channel after launch.
Senior Dutch Shopify engineering
Performance-first storefronts
AI-assisted catalogue delivery with human review
ERP and PIM integration experience
Own tools: GetPIM and CRO Navigator
Frequently asked questions
Will I be competing with my own retailers?
A D2C offer can be planned to complement retailer relationships, for example with a distinct assortment or clear channel rules. The Commerce Readiness Audit focuses on catalogue, operations and integration readiness.
Can B2B and D2C run in one Shopify store?
Yes, when catalogue rules and operations align. Shopify supports distinct customer groups and trade terms. When consumer branding or workflows need separation, we build a dedicated D2C store connected to the same ERP.
Our product data is written for trade buyers. Is that a problem?
The catalogue verdict reviews the full SKU export for consumer-ready descriptions, packshots, EANs, units and category structure. It shows how ready the catalogue is for consumer sales.
Does this work with our ERP?
The integration verdict checks what your ERP and WMS expose through APIs, exports or EDI, then recommends connecting directly, using middleware or splitting the channel from head-office systems.
How long does the Commerce Readiness Audit take?
The fixed-scope first step takes 2–3 weeks. Any build timing depends on the agreed scope and is set out with the build proposal.
Do we have to launch the whole catalogue at once?
The catalogue verdict assesses the full SKU export for consumer readiness. Your build scope can then define which parts of the range to launch.
What does the Commerce Readiness Audit cost?
Book a call to discuss fit and scope. The board-ready report sets out a fixed build price, its scope and explicit exclusions; no build is assumed.
What if the audit shows D2C isn't right for us?
The three readiness verdicts and board-ready report will give your team a basis for deciding whether and how to proceed.
Find out whether your catalogue is ready for direct commerce
Start with a 2–3 week, fixed-scope Commerce Readiness Audit and receive a board-ready view of the build route.
Choose a time for the existing 30-minute call.
Open the booking calendarReviews
What our clients say about us
"Zinzo addressed the legacy code affecting our shop's speed performance, while developing some new features. As a result, the performance score already doubled, with more improvements following soon."
Guido Evers
Testa Omega-3
"The custom improvements to our webshop were done professionally, in close cooperation with our technical partner and delivered within 2 weeks. We immediately noticed the results in our analytics: in the first month we measured a 14% conversion rate increase from organic search and +81% increase on paid search."
Ronald Klijsen
Loints of Holland
"The core web vitals changed from 60 (fail) to +80 (pass) following the performance fix to one of our client's Magento webshop. Directly we saw the paid traffic conversions improve by almost 80%."
Akke Pennin
IWB Agency
"The Performance Audit not only gave me practical insights to technical changes, but I also got important feedback how to improve the conversion rate in the buyer journey. Great value!"
Tim Dekens
The Change Starts
"Zinzo built a custom Shopify store that aligns perfectly with my brand, implementing every detail as I envisioned while maintaining clear communication throughout the process."
Susan van Elteren
Noble Xi
"Working with Zinzo was personal, efficient, and delivered a great result: a scalable Shopify solution for our unique gift assortment."
Lennert Rietveld
Geschenken van Vroeg
"Zinzo delivered exactly what we needed — fast, technically solid, and with clear communication throughout. Their Shopify engineering expertise really stood out, especially in making our store fully multilingual and scalable for international growth. Complex requirements were handled smoothly, feedback was picked up quickly, and responses were always within a day. We're extremely happy with the end result and the way the team works."
Yannick Haverkamp
Tote Label
"This team has the expertise and is fast. We migrated from MijnWebwinkel to Shopify and they help us at every step. Super."
Arend-Jan Majoor
StopMijnAfval