Boosting Conversion Rates by 14% (Organic) and 81% (Paid)
+14%
Organic Search - conversion rate
+81%
Paid Search - conversion rate
+50%
Impressions - at -10% CPC
!The Challenge
Loints of Holland is a sustainable shoe brand, designed in the Netherlands, produced in Europe and started in 1918. As strong advocates of a healthy lifestyle they design shoes that symbolize endless wearing comfort. Being a traditional retail company, Loints of Holland only recently started with their own ecommerce channel: the official Loints of Holland webshop. Built on the Magento 2.0 CMS, they managed to grow quite quickly since the webshop launched in 2020. Sustaining a strong user experience in multiple countries is a challenge for any company, especially when you're developing the entire ecommerce platform along the way. As a result, lower page loading speed was increasingly challenging the local marketing and growth efforts.
The Solution
Zinzo aligned all the technical, marketing and operational stakeholders towards a single objective: improving the webshop's performance. During a 1.5-week development sprint, several core issues were addressed, moving from back-end to front-end optimisation. The implemented custom solutions included PHP and caching improvements, changing the caching assets and CDN, addressing the media file usage, and optimizing the JS/CSS requests from a mobile-first approach using custom code for lasting effect over all pages.
"The custom improvements to our webshop were done professionally, in close cooperation with our technical partner and delivered within 2 weeks. We immediately noticed the results in our analytics."
Ronald Klijsen
E-commerce Manager, Loints of Holland