60→80+
Core Web Vitals - score
+80%
Paid Conversions - increase
↑
Ad Efficiency - improved
!The Challenge
IWB Agency's client was spending heavily on Google Ads but seeing poor conversion rates due to slow page loading and failed Core Web Vitals.
The Solution
We executed a focused performance sprint that brought Core Web Vitals from 60 (fail) to 80+ (pass), directly improving the Quality Score for paid campaigns.
"The core web vitals changed from 60 (fail) to +80 (pass) following the performance fix. Directly we saw the paid traffic conversions improve by almost 80%."
AP
Akke Pennin
Partner, IWB Agency
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