Customizing a Shopify Native Theme for a Fashion Brand
1 month
Timeline - delivery
Low cost
Ownership - minimal apps
Product-focused
Experience - brand display
!The Challenge
Falcon Sportswear is a 110-year-old Dutch outdoor fashion brand, specializing in ski and winter activity clothing. Falcon Sportswear clothing has always been sold via retail and therefore didn't yet have a strong brand image and reputation online. In order to help Falcon develop from a retail brand to a D2C fashion brand, we needed to address several technical challenges: build a theme based on a new brandbook that can resonate online, benchmark shop features to global category competitors, integrate with Retail ERP for stock management, and create API integration with their logistical partner. The key challenge was: how far can we customize a Shopify native website without moving into headless?
The Solution
Using a Shopify native theme alongside third-party tools, the project delivered several customized solutions for Falcon Sportswear. Key implementations included changing the product variant image structure to improve user experience, customizing the default image carousel from a 1 into a 2 image slider, customizing the default Product Detail Page to enable animated MP4 product images, and implementing a mega-menu for improved navigation. All delivered within one month from start to handover.
"Product quality made visible with a straightforward user experience. Easy to manage and organize products, discounts and sales analytics via Shopify admin with a low cost of ownership."
Falcon Team
Management, Falcon Sportswear