Challenge

Falcon Sportswear is a 110 year old Dutch outdoor fashion brand, specializing in ski -and winter activity clothing. Falcon Sportswear clothing has always been sold via retail and therefore didn't yet have a strong brand image and reputation online.

In order to help Falcon develop from retail brand to a D2C fashion brand, we needed to address several technical challenges:

• Build a theme, based on a new brandbook that can resonate online
• Benchmark shop features to global category competitors
• Integrate with Retail ERP for stock management
• Create API integration with logistical partner.

Challenge: how far can we customize a Shopify native website with moving into headless?

Solution

Using a Shopify native theme, alongside third-party tools, the project delivered several customized solutions for Falcon Sportswear.

Key implementations:

• Changing the product variant image structure to improve user experience
• Customizing the default image carrousel from a 1 into a 2 image slider
• Customizing the default Product Detail Page to enable animated mp4 product images
• Mega-menu

Results – a product-focused brand experience

Product image display: product quality made visible

Straightforward user experience: easy to navigate via mega-menu

Easy to manage: organize products, discounts and sales analytics via Shopify admin

Low Cost of Ownership: Shopify store build with a minimum of external Apps