Challenge

Vroeg is a restaurant, bakery, and local shop in Bunnik, The Netherlands. Known for its artisan food and hospitality, Vroeg also offers curated seasonal gifts such as Easter and Christmas bundles.

As part of their growth strategy, Vroeg wanted to expand their online sales—especially for gift bundles during peak seasons. However, Shopify’s standard product and shipping tools didn’t support the complex bundling logic and shipping rules they needed.

The primary challenges were:

• Creating mix-and-match bundles that customers could customize while maintaining accurate pricing.
• Differentiating shipping options: Christmas bundles required courier delivery only, while regular items should support store pickup and shipping.
• Communicating clearly with customers about product-specific delivery conditions.
• Ensuring backend clarity: many bundles weren’t tracked as inventory products and didn’t show up in standard shipping profile creation.

Solution

Using Shopify, alongside third-party tools, the project delivered a tailored bundling and shipping solution for Vroeg.

Key implementations:

• A Bundle App Integration to create standalone gift bundles and mix- and-match sets that act as individual products.
• Metafields and product tags were used to mark bundle types (e.g., xmas-bundle) and trigger custom behavior in theme and shipping setup.
• A custom setup in the Bird Delivery App allowed for regional courier delivery rules, using postcode wildcards and product tags to trigger the correct method.
• Shipping profiles were created that excluded bundles from general delivery options, ensuring only applicable products triggered courier service.
• Dynamic messaging in the cart alerted users: “Christmas bundles are local delivery only. All other products are available for store pickup and shipping.”

Results – streamlined gifting experience

Frictionless checkout for mixed carts: Customers can now seamlessly purchase bundles and standard products in the same cart without confusion over shipping options.

Improved shipping accuracy: Courier delivery is now automatically applied when required, based on product type and postcode logic.

Operational efficiency: The Vroeg team can now manage seasonal product launches without manually adjusting shipping or bundling behavior each time.

Customer clarity: In-cart notices ensure buyers are aware of delivery restrictions, reducing confusion and improving conversion.

With custom logic layered over Shopify’s base features, Vroeg now runs a highly flexible seasonal product strategy, streamlining their gift bundle operations while maintaining a clear and enjoyable shopping experience.