Challenge

Bolly Interiors, envisioned as the ultimate boutique webshop for exclusive design accessories and furniture, aimed to establish an online presence that reflected their brand ethos: 'Every interior tells a story, let's start yours.' Operating in both the Netherlands and Belgium, they required a platform that could:

• Showcase their curated collection effectively.
• Provide a seamless shopping experience for customers in both countries.
• Be developed and launched within a tight timeframe to capitalize on market opportunities.

Additionally, the website needed to feature a comprehensive navigation structure to guide users through categories such as Meubelen (Furniture), Accessoires (Accessories), Verlichting (Lighting), Gifts, Merken (Brands), and Contact.

Solution

Zinzo collaborated closely with Bolly Interiors to understand their brand vision and operational requirements. Leveraging the Shopify platform, we customized the Dawn theme to align with their aesthetic and functional needs. Key actions included:

• Theme Customization: Tailoring the Dawn theme to reflect Bolly Interiors' brand identity, ensuring a luxurious and user-friendly interface.
• Navigation Structure: Implementing a detailed custom mega-menu to facilitate easy exploration of categories with sub-categories and items such as Meubelen, Accessoires, Verlichting, Gifts, and Merken.
• Regional Configuration: Setting up the store to operate efficiently in both the Netherlands and Belgium, considering aspects like language preferences and regional settings for payments, shipping…etc.
• Responsive Design: Ensuring the website offers an optimal viewing experience across various devices, enhancing accessibility for all users.
• Integration of Essential Shopify Apps: Connecting key Shopify apps to enhance functionality and improve customer engagement:
• Google Analytics: Provides valuable insights into visitor behavior and store performance.
• Shopify Inbox: Enables real-time customer chat, improving customer service and engagement.
• Shopify Email: Allows Bolly Interiors to create and manage email marketing campaigns directly from Shopify.
• Translate & Adapt: Facilitates multilingual content management, ensuring a seamless shopping experience for Dutch and Belgian customers in their preferred language.

Results

In less than a month, Zinzo successfully launched Bolly Interiors' online store, enabling them to reach customers in both the Netherlands and Belgium. The rapid development and deployment allowed Bolly Interiors to:

• Establish a strong online presence aligned with their brand values.
• Offer a seamless and enjoyable shopping experience across multiple categories.
• Operate efficiently in two countries, expanding their market reach.